It was very fortuitous that the [Boddingtons] brewery was in Manchester. To outsiders, Manchester is a very attractive place - known the world over for soccer, art, music and broadcasting. It would be difficult to have a Cream of Wolverhampton even though Banks’s beer is very good. People do not aspire to visit Wolverhampton. On the whole they try to by-pass it.
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| — | Peter Jarvis, former Whitbread Beer Company CEO |
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